Friday 29 June 2012

La Sape aka Sapologie.


Asides from the usual imagery we get from the country Congo, the Sapologie culture brings a 
colorful touch. I am a fashion lover, and a believer that fashion knows no limit, it is what you 
make of it; therefore i had to talk about the fashion culture which has really got my interest lately. 
With the Congo independence coming up, comes a lot of parties. We look forward to the 
food,drinks, dance and friends, but most of all, we look forward to the fashion. It is the 
ingredient for the creative, colorful and vibrant ambiance.










The Sapologie culture is similar to the dandy culture of the 60s and 80s.


The sapologie culture has its roots from the need to look good, trending from the best DESIGNER clothing, accessories and shoes, you can somewhat say its become a competition.






Though its a natural desire to look good in the Congolese society, there's a certain minority who have created this sapologie culture as a means to show off their latest designer (and yes! ONLY DESIGNER, nothing else can stand the battle).. Its a full effort they make on their outfits; and the reward is the recognition/acknowledgement from the general public. They parade 
around at concerts, parties and even on a day out just to the shops!. They like to go to the extremes with their fashion from high end fashion to copying what celebrities wear. 






There was a recent trend in the sapologie world of leaving the designer tag on your clothes and showing it off instead of putting it inside or cutting it off like normal people do. It was a way for them to try show that their garments were real and to show everyone what designer they were wearing. Some even wore their clothes inside out! depending on how much you have or how 
much designer you can get. 








Sapologie can even extend to the hood/ slums where one who has more designer or latest stuff can show off to his friends even though they may be starving, some prefer to look good. So it 
goes from small scale to the full blown large scale where the rich are. They like color, unique styles, matching items.


Though some styles are extreme, creativity is key! The weird and unique it looks, the better.




The sad fact is, some people cant afford this culture, and in some circumstance, people will sacrifice food for their family or steal to get the outfits; also buy fake china products.








"I admire the sapologie culture, & the glamorous side of africa it represents. It gets to show that no matter the circumstance, if you look good on the outside, you automatically feel good on the 
inside; its probably less important than food or shelter, but the idea is that fashion opens your creative thinking, which shows you that you are able to create a light in any dark situation"...Ovi saks






Thanks to my source..Carlette, Aldy, Dika.

Confibounce.xxx








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